Big Moves in Fitness: Major Launches, Partnerships, and Market Growth in 2025

Staying ahead in the health and wellness sector means keeping a close eye on the latest fitness industry news shaping businesses, partnerships, and consumer trends. This week’s updates spotlight a major technology launch from ABC Fitness, new insights from Wellness Growth Mastermind, and global industry developments covered in the latest episode of This Week in Fitness.

ABC Fitness Launches ABC Trainerize Business Platform for Coaches and Trainers

ABC Fitness has unveiled ABC Trainerize Business, a new add-on to its existing Trainerize platform that combines business management, appointment booking, payments, client referrals, and on-demand coaching in a single solution.

The platform is designed for fitness coaches, personal trainers, and studios, enabling clients to book services, make purchases, and access training all in one app. By consolidating multiple functions into a unified system, the company aims to reduce the reliance on separate software tools that many coaches currently juggle for bookings, payments, marketing, and communication.

According to ABC Trainerize customer survey data, coaches typically use between five and seven different tools, spending more than $100 per month to manage their businesses. The new platform streamlines these tasks, easing administrative demands so trainers can focus more on client delivery.

“Coaches are entrepreneurs. They need technology that works as hard as they do – helping them acquire clients, deliver exceptional experiences, and grow their business without adding to their workload,” said Sharad Mohan, co-founder and platform growth leader at ABC Fitness. “With ABC Trainerize Business, we’re giving trainers an all-in-one platform to manage everything from first contact to long-term client retention, supporting their growth every step of the way.”

Key features of ABC Trainerize Business include custom booking pages with automated confirmations, in-app client referral tools, integrated Stripe-powered payments, online product and package sales, and both on-demand and live coaching options. Coaches can also manage leads with built-in prospect tracking.

ABC Fitness, which processes payments for more than 40 million members across 30,000+ fitness businesses worldwide, plans to expand the platform’s capabilities further. Upcoming updates will introduce in-app promotional tools, referral tracking analytics, Apple Pay support, and direct payment options from booking pages.

Industry research cited by ABC Fitness from SaaSquatch highlights the platform’s potential impact: referral-based acquisition delivers conversion rates four times higher and retention rates 37% longer compared to other methods.

Wellness Growth Mastermind Highlights Trends, Partnerships, and Growth Strategies for 2025

Brian von Ancken, founder of Wellness Growth Mastermind (WGM), returned to the All Things Fitness and Wellness podcast one year after the initiative’s launch to share insights on the key trends shaping the wellness industry in 2025. Covering areas from mental health and recovery to tech-enabled services, von Ancken identified where the biggest growth opportunities lie over the next 12 to 18 months.

In the discussion, he outlined what makes enterprise-level partnerships truly effective, the most valuable insights emerging from WGM sessions, and the most pressing scaling challenges facing wellness brands today. He also highlighted takeaways from a recent WGM session focused on SEO growth in an AI-driven world, offering strategies operators can act on immediately.

Drawing on leadership experience with Tough Mudder, Barry’s, and Othership, von Ancken shared actionable approaches for operators seeking to meet shifting consumer expectations and scale their businesses successfully.

This Week in Fitness: Key Industry Updates on Growth, Leadership, Market Shifts, and New Entrants

The latest episode of This Week in Fitness, hosted by Krissy Vann, delivers the week’s top fitness business headlines in under five minutes, offering quick and actionable insights for industry leaders navigating the global health and wellness sector.

Highlights from this episode include:

• U.S. Gym Visits on the Rise – New data from the Health and Fitness Association shows a 3.5% increase in visits per location and a 1.4% rise in visit frequency in the first half of 2025, with high-volume, low-price and mid-priced gyms driving growth.

• Xponential Fitness Leadership Change – Mike Nuzzo is appointed CEO following Mark King’s resignation. Nuzzo brings more than 25 years of leadership experience in consumer retail and services.

• Peloton Cuts Jobs and Expands Focus – Peloton announces its sixth round of layoffs, reducing its workforce by 6% as it shifts toward health span initiatives, AI-driven wellness plans, and diversified offerings beyond cardio.

• Novo Nordisk GLP-1 Sales Surge – Net sales for the first half of 2025 increased 16% to 154.9 billion Danish kroner, with obesity care sales up 56% year over year. Despite strong results, the company has lowered its full-year outlook amid slower market growth.

• Life Time Expands in Atlanta – The new 79,000-square-foot Life Time Perimeter club debuts with a wide range of athletic, wellness, coworking, and leisure amenities in a key metropolitan hub.

• JETSET Pilates Growth – The brand opened 16 studios in the first half of 2025, signed 67 new development deals, and expanded to Australia, with plans to exceed 200 territories by early 2026.

• FuturHealth Adds Apple Fitness+ – Members gain complimentary access to thousands of workouts and meditations, supporting weight loss efforts that may include GLP-1 treatments, nutrition, and structured exercise.

• Les Mills Yoga Pilot Success – A Swedish trial of LES MILLS YOGA™ reports high satisfaction rates and full class occupancy in select gyms, paving the way for scalable rollout.

• Reforme Launches in NYC – The premium wellness studio debuts with a model that combines med-spa technology and holistic care, offering services such as lymphatic compression, hyperbaric oxygen therapy, and pelvic floor strengthening.

This Week in Fitness continues to keep gym owners, franchise leaders, and wellness entrepreneurs informed on the most relevant updates in business trends, market growth, and industry innovation.

Preparing for the Next Wave of Fitness Growth

With new technology platforms, evolving consumer needs, and fresh market entrants, fitness industry leaders are navigating a dynamic landscape filled with both opportunities and challenges. Keeping up with the latest fitness news—from innovations like ABC Trainerize Business to insights from Wellness Growth Mastermind and global developments spotlighted in This Week in Fitness—ensures operators remain prepared to meet demand, drive growth, and stay competitive in 2025 and beyond.

ATFW

As the fitness and wellness sector evolves with new technology, partnerships, and market shifts, staying informed is more important than ever. From the launch of ABC Trainerize Business to insights shared by Wellness Growth Mastermind and the latest updates featured on This Week in Fitness, the industry continues to shape opportunities for growth and innovation.

Make sure to follow ATFW on YouTube and visit ATFW online to stay up to date with weekly headlines, expert interviews, and in-depth coverage of the trends driving the future of health and wellness.

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