Recording artist and comedian Nicole Arbour will offer exclusive ASMR bedtime stories and intimate access to her comedic world on Passes.

LOS ANGELES, Aug. 29, 2025 /PRNewswire/ -- Premier creator tech platform, Passes, announced today that comedian Nicole Arbour has launched on the platform, where she will share exclusive comedic content, ASMR experiences, and faith-based programming for her fans.

Nicole has generated over 3 billion video views throughout her career and received an honorary star on the Hollywood Walk of Fame for "Special Achievement in Social Media." Named the "#1 Influencer to Follow" by Yahoo, she has built a massive following with over 40 million streams on her comedic ASMR videos alone, showcasing her ability to blend humor with unexpected content formats.

Nicole, who brings her signature wit and notoriously honest perspective to every project, will provide fans with two exclusive new series on Passes alongside her popular content offerings, which include personalized content and direct messaging opportunities. "Bedtime with Nicole" will showcase her viral ASMR talents as she lulls audiences to sleep with bedtime stories, while "Bible Study for People Who Cuss" will create a welcoming space for not-so-perfect Christians and newcomers to explore faith with laughter and learning.

"Nicole is a trailblazer who has consistently pushed boundaries while building authentic connections with millions of fans worldwide," said Lucy Guo, Founder and CEO of Passes.

Over the past year, Passes has cultivated a diverse creator ecosystem spanning athletes, lifestyle content creators, and entertainment personalities, positioning Nicole alongside other high-profile creators on the platform. Her proven cross-media success—including her podcast "The Arbour Affect," which averages over 2 million streams per episode, and her internationally charting music—demonstrates the breadth of exclusive content she plans to deliver to Passes subscribers.

"I'm such a fan of Passes and what they've built. After receiving offers from just about every major platform, I literally studied the brand and their CEO Lucy for a year," said Nicole. "I'm so wildly impressed at what they're doing for talent and the creator space, it's an honor to join the team."

Passes is a creator technology platform that allows creators to become entrepreneurs, grow their personal brands, and connect with their fans on a deeper level. As a safe-for-work platform, Passes offers best-in-class content monetization features and moderation systems, welcoming creators from every corner of the digital landscape. Passes equips creators with all the tools to create without compromise and level up as business owners.

"Now I get to connect on a deeper level with my followers, have a home for cool new projects, and the best part—I'm not a slave to the algorithm anymore," said Nicole. "The audience who subscribes to my content, gets my content."

Sign up to join Nicole's Passes community and unlock her first content at https://www.passes.com/nicolearbour.

About Passes
Founded by tech entrepreneur Lucy Guo in 2022, Passes is the premier direct-to-fan engagement and monetization platform. Our platform connects creators with their fans and subscribers through unique in-app experiences including live streams, one-to-one messaging, exclusive podcasts, custom merch, unlocked content, and much more. Passes has raised over $50 million from BOND capital, Abstract Ventures, Craft Ventures, Michael Ovitz (CAA founder), Emma and Jens Grede (SKIMS founders), Paris Hilton, Jake Paul, and many more.

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SOURCE Passes